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The Impulse Shopping Fact Sheet
Have you ever added a pack of gum to your cart while waiting to check out at the grocery store? If so, you’ve been a victim of impulse shopping. Unplanned purchases not only help drive the economy, but also put shoppers in a better mood by relieving negative emotions such as stress and anger.
So who shops on impulse and what do they usually buy? This graphic helps illuminate some interesting traits of a typical impulse shopper on the prowl.
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