Apple and Microsoft’s Tug of War

Apple and Microsoft’s Tug of War

Apple, the maker of iPods, iPhones and iPads, shot past Microsoft on May 26, 2010, supplanting the computer software giant as the world’s most valuable technology company. This changing of the guard caps one of the most stunning turnarounds in business history for Apple, which had been given up for dead only a decade earlier. The rapidly rising value attached to Apple by investors also heralds an important cultural shift: Consumer tastes have overtaken the needs of business as the leading force shaping technology.

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